Our Mission
Why we’re crowdfunding
Shevega was created to make expert dog nutrition accessible to all dog owners. Crowdfunding allows us to grow responsibly, stay independent and bring better nutrition to more dogs without compromising our values.
What your support will make possible
With your support, we’ll be able to scale Shevega sustainably and bring ethical, evidence-led dog nutrition to a wider community of dog owners.
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Expand production and availability of Shevega supplements
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Invest in research-led product development
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Improve education around canine nutrition for dog owners
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Build a stronger community around ethical dog care through advocacy
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Prepare for international growth
Built on expertise, ethics and transparency
Shevega combines veterinary nutrition expertise with a commitment to cruelty-free, ethical principles. Our products are formulated by experts, made in the UK, and designed to support dogs at every stage of adult life – without animal testing or unnecessary additives.
Who can support this campaign
This campaign is for anyone who believes dogs deserve better nutrition and kinder choices – from devoted dog owners and ethical consumers to people who care about sustainability and animal welfare.
Why this matters
Dog care is changing. More owners value transparency, better nutrition and ethical choices they can trust. By supporting our crowdfunding campaign, you’re shifting the industry towards a more compassionate, evidence-led future for dogs.
Each pledge helps us take one step closer to better nutrition for dogs everywhere.
Frequently asked questions
Benefits for CrowdFunder supporters
Supporters can access a range of rewards from supporting the campaign from as little as £10. There are seven benefit tiers, depending on the level of support, as follows:
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Tier 1: Community supporter £10
Supporters will receive a thank you email, early campaign updates and their name on Shevega’s digital “Founding Supporters” wall. -
Tier 2: Early bird backer £25
Supporters will get a packet of Shevega supplements (RRP £29.99 plus delivery). -
Tier 3: Product tester £50
Supporters will get two packets of Shevega supplements. -
Tier 4: Superfan bundle £100
Supporters will receive all Tier 3 products and access a free 30-minute webinar with our pet and sustainability experts. -
Tier 5: Advocate £250
Supporters will receive all Tier 4 benefits, plus a personal consultation and diet plan for your dog. -
Tier 6: Champion £500
Supporters will receive all Tier 5 benefits, plus be interviewed on the Shevega Talks podcast. -
Tier 7: Angel pack member £1000 (limited availability)
The top tier will give supporters a space on Shevega’s Advisory Board as well as all the Tier 6 benefits.
Product subject to limited availability and may be substituted for future product bundles and services.
Make a donation
Help Shevega grow our range of ethical dog supplements and develop new products to support canine health.
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