SHEVEGA Pets: Supporters of a Pioneering Documentary by Jon Erik West

SHEVEGA Pets is proud to support and share the latest groundbreaking work of Jon Erik West, a Finnish journalist, documentary filmmaker, and vegan whose passion for dogs has spanned over 30 years in both his private life and professional work. Jon’s exceptional career in investigative journalism is backed by grants from the Karuna Foundation (US), Investigative Journalism for Europe (IJ4EU), Arts Promotion Centre Finland (Taike), and Free Press Unlimited (FPU). As a long-standing member of the Union of Journalists in Finland, Jon has shaped perspectives in the media industry since 1992, always putting the welfare of animals at the forefront.

The co-founders of SHEVEGA Pets, Ruby Sandhu (ethical vegan and international lawyer) and Dr Malina Fielder (senior veterinary nutritionist), were honoured to be featured and interviewed in Jon’s pioneering documentary, "My Dog is a Vegan." In this film, Shevega’s plant-based supplements were a vital part of a six-month nutrition trial, where Jon’s own rescue dogs thrived, demonstrating significant improvements in vitality and overall health.

A Groundbreaking Documentary

Directed by Jon Erik West, the documentary "My Dog is a Vegan" captures the journey of transitioning rescue dogs to plant-based diets. It examines the science, ethics, and real-world effects of vegan nutrition for companion animals. Ruby Sandhu contributed her legal expertise and personal insights as an ethical vegan, emphasizing that responsibility towards animals extends to the dietary choices made for beloved pets.

Expert Collaboration

Dr Malina Fielder, our senior veterinary nutritionist, brought more than 30 years of clinical experience to the project. She advocated for professionally formulated plant-based diets that promote optimal health in dogs, including improved organ function, better coat quality, reduced environmental parasites, and long-term support for chronic conditions. The combined expertise of Sandhu and Fielder has advanced knowledge in compassionate and science-driven vegan pet care.

Six-Month SHEVEGA Supplement Trial

For the documentary, SHEVEGA supplements were tested on Jon’s rescue dogs. After six months, the results were conclusive: the dogs showed remarkable improvements in well-being, vitality, and health. Our SHEVEGA supplements, made with human-grade ingredients and crafted with expert oversight, are designed to be comprehensive and gentle, meeting the unique nutritional needs of every dog and enabling real, transformative benefits, even for sensitive rescues.

Impact and Advocacy

"My Dog is a Vegan" not only presents scientific results but also dispels the myth that dogs cannot thrive on plant-based diets. The documentary, reinforced by Sandhu and Fielder’s interviews, highlights the importance of ethical, evidence-led nutrition in companion animal health. Together, Jon Erik West, Ruby Sandhu, and Dr Malina Fielder demonstrate how expertly formulated vegan supplements from SHEVEGA can help rescue dogs flourish.

Please watch, share, and reach out with any questions at info@shevega.com

SHEVEGA will continue to advocate for innovative, compassionate solutions in pet nutrition, for the health of our companion animals, planet and sustainability.